Welcome Virginia REALTORS®

The Scoop Webinar / The Performance Paradox / Upcoming November 18, 2026

The Scoop Webinar / The Performance Paradox / Upcoming November 18, 2026

Includes a Live Web Event on 11/18/2026 at 2:00 PM (EST)

Your leaders are exhausted.

Not just from the long hours and relentless pace, but from trying to lead in ways that don't align with who they truly are. Despite their best efforts, the results often fall short of expectations.

That is The Performance Paradox.

In this session, Cheryl explores why many leaders are performing a version of themselves they were never meant to be and how that disconnect impacts effectiveness, energy, and results. Drawing on 27 years of real estate experience, a clinically validated diagnostic tool, and powerful personal insights, she provides a practical framework for leading with greater authenticity and purpose.

Participants will leave with:

✓ A new perspective on what performance really means and why many leaders are focused on the wrong things

✓ The REAL Framework: Recognize, Examine, Align, and Lead

✓ A Performance Audit that helps identify areas of misalignment and their impact

✓ Greater understanding of the motivations driving behavior and decision-making

✓ Practical strategies for leading with more clarity, confidence, and energy

Cheryl Knowlton

Cheryl Knowlton

The Compliance Queen: Leading Real Estate Professionals to Success with Compliance, Leadership, and Authenticity

Cheryl Knowlton, CSP (Certified Speaking Professional), is a nationally recognized real estate speaker, broker, and compliance expert, with over 25 years of experience in the industry. Known as “The Compliance Queen”, Cheryl is dedicated to helping real estate professionals master the complexities of compliance, risk management mastery and leadership while driving their businesses to new heights.  

 

As a licensed real estate broker, Cheryl is a certified instructor who has trained tens of thousands of real estate professionals across the United States and internationally, equipping agents and brokers with the tools they need to thrive in an increasingly regulated market. She has created two Utah pre-licensing schools and is a trusted authority on critical risk management topics, leadership and ethical business practices. Cheryl’s ability to simplify complex legal issues and deliver them with humor, heart, and expertise sets her apart as one of the most in-demand compliance experts and real estate speakers in the country. 

 

In addition to her work as a compliance specialist, Cheryl is a three-time author, whose books focus on empowering real estate professionals to achieve excellence while staying grounded in their values. She is also the host of a Global Top 10% podcast _________, where she shares insights and interviews thought leaders in real estate, leadership, and personal development. Cheryl’s thought-provoking content reaches a wide audience of real estate professionals who are eager to stay ahead of industry trends and challenges. 

 

As a Certified Speaking Professional (CSP), the highest designation awarded by the National Speakers Association, Cheryl consistently delivers powerful presentations that leave a lasting impact. Whether she’s speaking at national real estate conferences, corporate training events, or workshops, Cheryl captivates audiences with her engaging delivery, deep industry knowledge, and practical takeaways. Her signature talks cover topics such as compliance mastery, leadership development, overcoming burnout, and change management, all designed to help professionals elevate their careers and lead with integrity. 

 

Cheryl’s message is deeply influenced by her personal journey as an adoptee with a challenging upbringing. Having faced adversity early on, she has learned the importance of resilience, self-awareness and authenticity, and she brings these lessons into her speaking, coaching, and leadership development programs. Cheryl is also a certified ICF coach, helping real estate professionals and leaders unlock their full potential through personal growth and strategic development. 

 

On the Personal Side: 

Cheryl is joyfully married to her Prince Charming, Rick. They love to travel, ski and hike. Together, they have of 14 grandchildren. In her spare time, Cheryl has completed 31 half marathons. When she’s not working, you’ll find her hanging out with her loyal dog Scooby, planning her next trip to Disney, finding joy in family time, reading, or screaming loudly for her favorite football teams.  

 

Key:

Complete
Failed
Available
Locked
The Scoop: A Webinar Series
11/18/2026 at 2:00 PM (EST)  |  90 minutes
11/18/2026 at 2:00 PM (EST)  |  90 minutes Please be advised that this webinar will be recorded and offered as a recording soon after the live webinar.
Event Evaluation
7 Questions
7 Questions Please complete this survey so that we can continue to provide you with great content that will help you be effective in your business.