| Start |
End |
What |
| 8:00 a.m. |
4:30 p.m. |
Registration Desk Open |
| 8:30 a.m. |
10:00 a.m. |
Opening General Session
Featured Keynote: Kevin Brown
The Hero Effect: Being Your Best When it Matters the Most
In his signature keynote, Kevin shares ideas, strategies and principles that will inspire and equip you to show up every day and make a positive difference. At the heart of Kevin’s message is a simple, yet powerful philosophy for life that drives every thought, every action, and ultimately every result we achieve both personally and professionally. Get motivated to reach beyond what is required and do something remarkable! The Hero Effect® framework drives organizational excellence and customer loyalty and inspires individuals to create an unforgettable experience for the people they serve and serve with. |
| 10:00 a.m. |
7:30 p.m. |
Sponsor Showcase |
| 10:00 a.m. |
10:30 a.m. |
Break & Keynote Photo Opportunity |
| 10:15 a.m. |
11:45 a.m. |
John Young
Steal These Ideas! Creative, Inexpensive & Unique Ways to Grow Your Business
Discover new, fun and impactful ways to grow your business! John Young will share the best practices and unique ideas that grew his business from nothing to $30M+ a year with very little monetary investment. The ideas are original, easy to implement, and produce an immediate and positive impact regardless of market area. |
| 10:30 a.m. |
11:30 a.m. |
Marki Lemons Ryhal
Six Figures in Twelve Months: AI Real Estate Planning©
Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. This is the core course required to earn the new PSA (Pricing Strategy Advisor) certification. |
| 10:30 a.m. |
11:30 a.m. |
Virginia REALTORS® Legal Team
Agency A Complicated Relationship
Got questions about your agency relationship? Want to know how brokers and Realtors® should work together? This course has the answers to the most frequently asked questions about agency.
CE: 1 Hour Real Estate Agency CE; Not approved for PL |
| 11:30 a.m. |
1:30 p.m. |
Networking Luncheon |
| 12:15 p.m. |
2:00 p.m. |
VLA Alumni (Open Only to VLA Alumni) |
| 1:00 p.m. |
2:00 p.m. |
John Young
Do’s & Don’ts of Working with Special Needs Clients – Dealing with Accessibility Issues
An estimated 1.3 billion people – 16% of the global population – experience a significant disability today. Now more than ever it is important real estate professionals learn a proper standard of practice and the ‘dos’ and ‘don’ts’ of serving clients with a disability. In this session, you will hear inspiring stories about everyday actions transforming lives through compassion, responsibility and service. Most importantly, your understanding of diversity will expand to include issues of accessibility, inclusion, compassion, and equity for all individuals. |
| 1:00 p.m. |
2:00 p.m. |
Marki Lemons-Ryhal
Leveraging AI to Improve Your Customer Experience in Real Estate: Opportunities and Challenges for REALTORS®
As real estate professionals, our primary goal is to provide the best possible experience for our clients and help them achieve their real estate goals. With the advances in artificial intelligence, we now have more tools and resources to help us exceed our customer’s expectations. |
| 2:15 p.m. |
3:15 p.m. |
Robert Kennedy, III
The Client Connection: Building Relationships Beyond the Sale
Do your clients feel like cherished partners—or just another sale? In a business world often focused on numbers and transactions, standing out means creating connections that last beyond the signature. This talk dives into powerful, non-intrusive ways to build authentic, lasting relationships that clients remember and appreciate. You’ll learn simple yet impactful strategies to stay top-of-mind, nurture trust, and make clients feel valued long after the initial deal. Through genuine follow-ups, meaningful interactions, and thoughtful gestures, you’ll discover the secrets to transforming one-time transactions into lifelong connections, all while staying true to your values and theirs. |
| 2:15 p.m. | 3:15 p.m. |
Cheryl Knowlton
Death, Dirt, and Disasters: The Truth About Property Hazards
Real estate isn’t always sunshine and sold signs—sometimes, its crime scenes, contamination, and catastrophe! Take a deep dive into the hidden (and not-so-hidden) environmental hazards that can derail deals, create legal nightmares, and put clients at risk. From meth labs and mold infestations to lead paint and leaking underground storage tanks, this course will equip real estate professionals with the knowledge they need to navigate hazardous situations with confidence. |
| 2:15 p.m. |
3:15 p.m. |
Virginia REALTORS® Legal Team
Social Media Advertising
Hear from Virginia REALTORS® Legal staff on the most common questions related to on-line advertising from what you need to know about social media to how you can end up in hot water without even realizing it. This session will cover all the laws, regulations and Articles of the Code of Ethics that apply to marketing yourself online.
CE: 1 Hour Legal Updates CE Not approved for PL. |
| 3:15 p.m. |
3:45 p.m. |
Snack Break |
| 3:45 p.m. |
4:45 p.m. |
Broker Compliance Forum |
| 3:45 p.m. |
4:45 p.m. |
Robert Kennedy III
The Inspiration Station: What to Do When Sales are Slow and Your Motivation is Low
Do you feel like you’re stuck on a treadmill, hustling hard but barely moving forward? When sales slow down and motivation takes a dive, it’s easy to get discouraged—but this is when the magic of a reset can happen! In this energizing session, you’ll learn practical steps to rekindle your drive, refocus your strategy, and find inspiration in unlikely places. We’ll cover tools to boost productivity, reframe setbacks, and reignite the passion that fuels your success. Leave with a renewed mindset and a toolbox of ideas to turn any slump into your next slam-dunk! |
| 3:45 p.m. |
4:45 p.m. |
Cheryl Knowlton
The Leadership Advantage: Leading with Integrity and Authenticity in Real Estate
Leadership in real estate extends beyond managing a team—it’s about inspiring trust and making a positive impact. This course will show you how to lead with authenticity, navigate challenges with integrity, and create a values-driven business. Whether you are leading a team or an independent agent, learn to inspire others, foster collaboration, and position yourself as a thought leader in your market. |
| 3:45 p.m. |
4:45 p.m. |
Virginia REALTORS® Legal Team
Comparative Basics of VA Contracts
This course will provide substantive guidance to real estate licensees on several terms in the six standard forms across the Commonwealth. The lecture and material should help brokers and agents to know what the respective duties and obligations are of their clients. In addition, this course should better serve agents and brokers when they receive a contract that they are not familiar with, in understanding where to look for some key provisions which impact clients.
CE: 1 Hour Real Estate Contracts CE Not approved for PL |
| 6:15 p.m. |
7:00 p.m. |
Awards & Installation Reception (TICKETED EVENT) |
| 7:00 p.m. |
9:00 p.m. |
Awards & Installation Program and Banquet (TICKETED EVENT) |
