SEPTEMBER 19 | SEPTEMBER 20 | SEPTEMBER 21
Convention Schedule 2023
Subject to Change: Accurate as of August 8 2023. All events are to take place at the Richmond Marriott Downtown unless otherwise noted.
Committee & Governance Meetings
TUESDAY, SEPTEMBER 19, 2023
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SEPTEMBER 19 | SEPTEMBER 20 | SEPTEMBER 21
Convention Programming
WEDNESDAY, SEPTEMBER 20, 2023
8:00 a.m. - 5:30 p.m. | Registration Desk Open | Upper Coat Check |
9:00 a.m. - 10:30 a.m. |
Opening Keynote: Daymond John’s 5 Shark Points: Fundamentals for success in business and life – Daymond John Get ready! Daymond John is going to share his unique goal setting and achievement strategies, which will empower audience members to make positive changes in every aspect of their lives.
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Grand Ballroom E-F |
10:30 a.m. - 11:00 a.m. |
Break & Keynote Photo Opportunity
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Grand Ballroom E-F |
11:00 a.m. - 12:15 p.m.. |
Negotiation Today – Michael Walker What changes do brokerages and agents need to prepare for in negotiation and in real estate nationwide? We examine how variable markets (i.e., Buyer v. Seller v. Transitioning) all demand a different negotiation approach. We look at Global Negotiation Theory, fitting the technique to the current market, conflicts with clients, conflicts with other real estate professionals, and how technology has eroded the application of Institutional Negotiation Methods (i.e., Harvard, Northwestern, Wharton).
Approved 1 Hour Broker Management or 1 Hour Real Estate Related CE; No PL.
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Grand Ballroom A-D |
11:00 a.m. - 12:00 p.m. |
Real Estate Karma: Unethical, Illegal, or Just Plain Rude? – Trista Curzydlo “But is it illegal?” After practicing law in the real estate arena for nearly 20 years, this is a question that Trista Curzydlo has heard a lot. This course takes a look at situations that real estate agents face and delineates between what's illegal, what's unethical, and what is just plain rude! You'll hear actual tales from the trenches (that might sound all too familiar) and then engage in a review to find out what behavior crosses which line! Approved 1 Hour Real Estate Related for CE; No PL
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Grand Ballroom G-J |
11:00 a.m. - 12:30 p.m. |
If Disney Ran Your Business What Would it Look Like? Secrets to Create a Disney-like Successful Culture and Magical REALTOR® Experience Today! - John Formica Learn Disney Success Strategies to transform your business into a Disney-like culture and successful empire. A must program if you are serious in having a successful business and survive in your challenging and competitive industry! If Disney can do it why can’t you?
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Monroe/Jefferson/Madison (CLOSED Meeting for VLA members) |
12:00 p.m. – 1:30 p.m. | Networking Lunch |
Capital Ballroom |
12:00 p.m. - 12:50 p.m. | RPAC Fundraising Committee | Shenandoah |
1:15 p.m. – 2:15 p.m. | Social Media Challenges: What You Should Supervise – Laura M. Murray, Virginia REALTORS® General Counsel With the steady growth of social media, there’s even more to keep brokers up at night. What is your risk when your agents decide to participate in the latest social media trends or express something controversial? How much responsibility do you have for what your agents do “after hours?” Beyond just advertising, what must (and should) brokers supervise regarding their agent’s online presence? Approved 1 Hour Broker Management or 1 Hour Real Estate Related CE; No PL |
Monroe/Jefferson/Madison |
1:30 p.m. – 2:30 p.m. |
Psychology that Changes People – Michael Walker Transform your target audience from warm to really motivated and don't 'miss the mark' when selling to consumers. This training looks at the psychology of decision making and shows the real-life application with how consumers are being influenced in today’s market. We look at why so many agents are still selling vs. shifting consumers' awareness, Persuasion Principles that Work, how to connect with clients in a Transactional Atmosphere and create a more impactful real estate business.
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Grand Ballroom A-D |
1:30 p.m. – 2:30 p.m. |
Data Security in a Virtual Environment – Trista Curzydlo As the nation reacted to a worldwide pandemic, real estate agents responded to state and local orders that changed how real estate transactions are handled, including the use of technologies and tools that enable agents to work remotely and limit contact with others. Unfortunately, not all these tools and technologies protect the data entrusted to real estate professionals. This session reviews best practices for data security and assesses the safety features of some of today’s most popular apps and platforms. Approved 1 Hour Real Estate Related for CE; No PL
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Grand Ballroom G-J |
1:30 p.m. – 2:30 p.m. | NAR Directors |
Shenandoah |
2:45 p.m. – 3:45 p.m. |
Run Your Business Like a Business, Not a Hobby – Marguerite Crespillo No matter the business, success is largely determined not by your products or prices, but rather by the way you run your business. How do you build a sustainable, lifetime business in real estate? Evidence shows that entrepreneurs who think less like small business owners and more like big business CEOs have a better chance at achieving long-term success. Learn how to systematize your business by implementing simple strategies that manage and monitor your results.
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Grand Ballroom A-D |
2:45 p.m. – 3:45 p.m. |
Using AI-Powered Tools & Technologies – The buzz about AI technology is everywhere these days and there’s a lot to know. Attend this session to learn what AI is and how it can be applied in the real estate industry. In addition, hear an overview of ethical considerations and potential risks of using AI in real estate. Learn through case studies of successful implementations of AI in real estate.
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Grand Ballroom G-J |
2:45 p.m. – 3:45 p.m. | Picture This: An Introduction to Trademarks, Copyrights and Patents for Real Estate – Jon Haley, Virginia REALTORS® Associate General Counsel Intellectual property laws have a big impact on your everyday life as a real estate professional—from photographs to advertising to websites. Come get a primer on how to protect yourself and your business. |
Monroe/Jefferson/Madison |
3:15 p.m. – 4:15 p.m. | Virginia REALTORS® Past Presidents Forum |
Shenandoah (CLOSED Meeting) |
4:00 p.m. – 5:00 p.m. | Goal Setting to Prioritize Your Life & Get Real Results – Marguerite Crespillo Never fail to reach your goals again! Learn how to set goals based on priorities. Create overall balance in your life by establishing your priorities first. Discover a simple way to break down and define your goals not only in business but life! This presentation will provide a systematic method to breaking down goals, so you get results not heartache.
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Grand Ballroom A-D |
4:00 p.m. – 5:00 p.m. |
It’s Not You, It’s New! – Marki Lemons Ryhal Are you frustrated by technology and social media? You are not alone! As a 46-year-old social media speaker, I often want to throw my phone, tablet, and computer out the window. How does one remain sane when every day there is an update to their device or an app? You will stop beating yourself up once you realize, It’s Not You, It’s New! Get motivated to identify ways to stay abreast of current and emerging trends.
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Grand Ballroom G-J |
4:00 p.m. – 5:00 p.m.
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Comparative Basics of VA Purchase Contracts – Santiago Montalvo, Virginia REALTORS® Legal Team Member We will take a comparative look at the commonly used Real Estate Purchase contracts in Virginia identifying where the key provisions are, how they differ, and what that means for you. Pending 1 Hour Real Estate Contracts CE; No PL
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Monroe/Jefferson/Madison |
6:15 p.m. – 7:00 p.m.
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Awards & Installation Reception | Grand Ballroom & Foyer (Ticketed Event) |
7:00 p.m. – 8:30 p.m. | Awards & Installation Program and Banquet |
Grand Ballroom &; Foyer (Ticketed Event) |
8:30 p.m. – 11:00 p.m. | Amp'd Up Celebration! (all-registrant event) |
Capital Ballroom |
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SEPTEMBER 19 | SEPTEMBER 20 | SEPTEMBER 21
Convention Programming
THURSDAY, SEPTEMBER 21, 2023
8:00 a.m. - 11:00 a.m. | Registration Desk Open |
Upper Coat Check |
8:30 a.m. - 9:30 a.m. | Ted Lasso Leadership – Brian Copeland Take a look at providing agency and consumer service while modeling the leadership seen in Apple TV+'s Ted Lasso. Explore the standards of conduct by examining the diversity and inclusion of the team Lasso built. Analyze the "villains" in the industry and hear about futuristic topics like machine learning and other technologies' potential impacts.
Pending 1 Hour Broker Management or 1 Hour Real Estate Related CE; No PL |
Grand Ballroom A-D |
8:30 a.m. - 9:30 a.m. |
Economic and Real Estate Market Outlook – Ryan Price, Virginia REALTORS® Chief Economist & Sejal Naik, Virginia REALTORS® Deputy Chief Economist This course will provide accurate and current information about national, state, and local economic and housing market trends. Real estate professionals will be able to use this information to gauge the state of their local markets, to communicate with potential buyers and sellers about expectations for the housing market, and to serve as a resource in their community on the state of the local economic and housing market.
Pending 1 Hour Real Estate Related CE; No PL |
Grand Ballroom G-J |
9:45 a.m. – 10:45 a.m. | The Nine Essential Prices of Every Home – Brian Copeland This course hones home pricing strategies to give the consumer a full 360-degree view of what the market looks like. No longer can a real estate licensee present only the "comps" when there are a total of NINE factors that contribute to the pricing of a home. Pending 1 Hour Broker Management or 1 Hour Real Estate Related CE; No PL |
Grand Ballroom A-D |
9:45 a.m. – 10:45 a.m. |
Leadership from Multicultural Organizations Panel REALTORS® have to serve growingly diverse markets today—from working with clients of different cultures, to multigenerational home purchases, to understanding how emerging technology influences buyers. Even Census data says that by 2045, the United States will be majority people of color; and Virginia is trending to be ahead of the Nation. Come learn about the various needs of different demographics and how to improve your businesses from leaders from the Asian Real Estate Association of America (AREAA), the LGBTQ+ Real Estate Alliance (the Alliance), the National Association of Hispanic Real Estate Professionals (NAHREP), and the National Association of Real Estate Brokers (NAREB). Panelists:
Moderated By: Leslie J. Frazier, MPA, RCE, AHWD– Virginia REALTORS®Senior Vice President of Community and Industry Relation
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Grand Ballroom G-J |
11:00 a.m. – 12:00 p.m. |
Closing Keynote:
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Grand Ballroom E-F |
12:00 p.m – 12:30 p.m. | Photo Opportunity with Closing Keynote | Grand Ballroom E-F |
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SEPTEMBER 19 | SEPTEMBER 20 | SEPTEMBER 21
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